Dr. Joseph D. Rich moved to Columbia shortly after completing his Doctorate at Sothern College of Optometry in Memphis, TN. Growing up and completing his undergraduate work in Biology, Chemistry, and Business Management at the University of Central Missouri in Warrensburg, MO, Dr. Rich considers himself a full-fledged Mizzou fan and actively enjoys going to as many games as possible.
Dr. Rich enjoys patients of all ages, but specializes with pediatrics and contact lenses having extended training not only in the treatment and prevention of lazy eye, but in vision rehabilitation, therapy, and sports vision enhancement.
Dr. Rich knows firsthand about the difficulties accompanying visual strain and excessive ocular allergies, and because of that he really takes pride in his ability to treat and manage those conditions.
Dr. Rich is actively involved in the community with Rotary and other philanthropic organizations and has held many committee chair positions as well.